Most marketers agree that data is quickly becoming a vital aspect of business strategies. The rise of big data represents a huge opportunity for marketers.

According to a global survey of more than 2,200 marketers conducted by Teradata, 71 percent of respondents said they planned to pursue a big data deployment in the next two years. Businesses are quickly entering the age of data-driven marketing where they can harness data, integrate contextual analytics and deliver the best possible real-time customer experience.

Today, digital consumers generate an enormous amount of personal and behavioral data. It’s estimated that by 2020 there will be more than 450 billion digital transactions per day. The rapid growth in data available to businesses is correlated to an increased need for data-driven marketing programs. McKinsey estimates that the demand for data-driven employees will create up to 190,000 high paying jobs requiring deep analytical skills by 2018.

As marketers feel the pressure to ramp up their data-driven marketing efforts, it can be difficult to sort through all of the resources available to learn about Big Data and marketing. A new guide from Teradata sheds light on the realities and myths of data-driven marketing. This infographic from the guide uncovers the truth about five common myths marketers believe about big data.