At it’s core, social business is more than a marketing tactic or new social media endeavor. It is a major shift in how a company does business, both internally and externally. Social businesses reach a fully transparent environment that allows it to better learn and apply customer experiences, and make agile and quick changes to stay up to speed with the industry and their markets.
This can be a deep concept to grasp at first, but the reality is that the same technologies that are facilitating the disruption are enabling businesses to become more agile. Social is not just contained in one department, but it fully permeates the culture of a company and integrates into the work of every department.
The Social Business Shift Infographic from Eloqua gives an insightful look at the old and new business paradigms companies are operating in and how it specifically impacts HR, marketing, sales and R&D.
It is likely many companies are still operating somewhere in between these two paradigms — with a focus on new social business goals but operating in the old paradigm and using old methods to try to reach those new goals.