Collaborative Economy is the Next Phase of Social Business

The Collaborative Economy is an economic model where ownership and access are shared between people, startups, and corporations.

Altimeter Group has been tracking the progression of social business in the enterprise for quite some time now. Last winter, Altimeter began a deep analysis of recent trends in collaborative economy and how they will disrupt business.

4 Collaborative Economy Business Trends
  1. The Next Phase of Social Business Is the Collaborative Economy
  2. Customers Are Sharing Goods and Services — Redefining the Buyer-Seller Relationship
  3. Innovative Companies Are Already Moving Into Collaborative Economy
  4. Successful Companies will Adopt the Collaborative Economy Value Chain

The Altimeter collaborative economy framework  illustrates how companies can innovate their business models, becoming a Company-as-a-Service, Motivating a Marketplace, or Providing a Platform. These three models represent increases in collaborative adoption within the enterprise — producing increased results at each level. The most forward-thinking company will utilize all three methods in their business model.

Adopt the Collaborative Economy Value Chain

The first phase era of the internet allowed few to publish, yet disseminating knowledge. The second social era empowered everyone to share ideas. Now, the third era, the Collaborative Economy, empowers customers to share goods and services, continuing to shift power to the crowd.

Empower Customers in the Collaborative Economy

In February, Jeremiah Owyang, an Altimeter Analyst, began a comprehensive list of how the collaborative economy shift is disrupting many industries like banking, transportation, entertainment, travel, consumer products and much more. During the research phase, Altimeter produced a whole series of posts analyzing their collaborative economy discoveries as they unfolded.

Altimeter Collaborative Economy Analysis

I encourage you to read the Altimeter’s Collaborative Economy Report and consider how this concept applies to your company and industry.

How has the latest stage of social business — collaborative economy — impacted your business/industry?

The Collaborative Economy from Altimeter Group Network on SlideShare

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6 thoughts on “Collaborative Economy is the Next Phase of Social Business

  1. Pingback: Report: Corporations must join the Collaborative Economy | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

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  4. Pingback: Google Serves Up Market Research for the Collaborative Economy With New Databoard Tool | Marketing Strategy

  5. Pingback: How to Develop Winning Business Strategies in the Collaborative Economy [RESEARCH] | Marketing Strategy

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